Since 1874, in the heart of the Maipo valley, Viña Tarapacá has been crafting unique wines of outstanding quality. These estate bottled wines earned their first award in the US in 1876, and have been obtaining awards ever since.
During the first week of July, Gran Reserva Tarapacá began its publicity campaign in Chile with a commercial on free-to-air and cable TV. The idea is to show the world the story of origin for these prestigious wines.
The advert reveals the origin of the distinct Gran Reserva bottle, which was specially designed to treasure a unique wine and celebrate the most important occasions in life, contextualized upon the beautiful estates at Isla de Maipo.
As well as the launch, Tarapacá also released new cases at every point of sale for the three Gran Reserva lines, which represent the brand’s prestige and tradition.
This is an incredible milestone for Gran Reserva, since it is the first time the brand has created a commercial on a global scale. It will also soon be seen in Brazil, China, Finland, Canada and Mexico.