Since 1874, in the heart of the Maipo valley, Viña Tarapacá has been crafting unique wines of outstanding quality. These estate bottled wines earned their first award in the US in 1876, and have been obtaining awards ever since.
In January our traditional winery, recognized for its oenological excellence and consistency throughout the years, had the fastest growth of its “fan page” in the world, just four weeks after reactivation.
Viña Tarapacá reactivated its Facebook campaign and participated in social media once again in order to get closer to its customers around the world.
A publicity campaign which was intended for a base of 28,000 fans grew to 100,000 ‒almost quadrupling its number in a couple of weeks with new “likes”, interactions from country segments associated with brand distribution and new fans.
Moreover, the page exceeded the growth of the usual n°1, and holds most of its fan base in Brazil with 48%, followed by Mexico with 21%, and Chile in third place with 17%.