Viña Tarapacá has signed an exclusive distribution agreement with Pieroth to import its wine portfolio into Japan. VSPT CEO Pedro Herane, Tarapacá Head Winemaker Sebastián Ruiz and VSPT Area Manager for Japan and South Korea Cristóbal Bizama travelled to Japan to sign and kick off this new trade partnership.

On 19 and 20 October, training activities for the new sales team, a B2B Seminar, a press lunch and a dinner with VIP clients were organized in the cities of Tokyo and Osaka. Then, on 21 October, the launch tour activities closed with a launch party in the renowned and prestigious “Gold Bar” of the Hotel Edition in Tokyo – one of the Top 50 Bars in Asia – to celebrate the brand’s arrival in Japan.

Over 200 people attended the party, including clients, members of the press and key opinion leaders. They were able to enjoy the entire Gran Reserva range in a luxurious and glamorous environment.

“We’re here to celebrate an important milestone for VSPT, and, above all, to start working together with our new partner, Pieroth, to build a brighter future for Tarapacá. This future will strengthen our position in the premium wine segment and bring the best expression of Chilean Cabernet Sauvignon to Japanese consumers. We’re confident that we’ve found the best ally for building Viña Tarapaca´s brand; a partner with whom we share common values and our love of tradition.” Pointed out Pedro Herane In his openning speech.