Viña Tarapacá –the winery with over 140 years of history– has arrived in the Korean market hand in hand with its importer: Hitejinro, striving to offer consumers a complete portfolio of wines supported by a great sense of tradition and quality, as well as a host of acknowledgements.
The elegant Viña Tarapacá portfolio is now available in specialist stores, renowned restaurants and wholesalers, delighting wine lovers with its exceptional and unique quality.
For its launch, Sebastián Ruíz –the Chief Winemaker for Viña Tarapacá– visited the cities Seoul, Jeju and Seogwipo, aiming to present part of the extensive portfolio to important clients and specialist journalists. Among the wines presented were: Gran Reserva Tarapacá Etiqueta Azul, Gran Reserva Tarapacá Etiqueta Negra, as well as Gran Reserva Tarapacá Cabernet Sauvignon, Carmenère, Syrah and Chardonnay.
“We believe that HiteJinro is the perfect partner for Viña Tarapacá in Korea. Since it is the n°1 distributer of the best-selling liquor in the market, it provides us with a broad distribution network to reach every corner in the country”, says Rodrigo Peñafiel, Area Manager for Korea.
The renowned Chilean winery is known for its long history and incredible scores underpinning its quality. It will soon be available in the country, offering the full prestige and elegance of its wines to consumers in a market which is increasingly interested in the wine segment.